Kinds Of Promotion
In the Sales Promotion tutorial we
saw that promotions can be classified into three main areas:
- Consumer Market Directed
- Business Market Directed
- Government Market Directed
In this tutorial we look more deeply
into each of these classifications by examining the different types of
promotions that fall into each. As we will see much of what is covered is very
familiar to even those who are new to marketing as it involves promotional
methods consumers are exposed to nearly every day. For marketers, it is
important to understand the value each type of sales promotion holds for
helping them meet their promotional objectives.
Consumer Market Directed
Possibly the most common and popular
of sales promotions, consumer marketing directed sales promos are those
intended to appeal to the end consumer. Consumers are exposed to sales
promotions nearly every day. Recent studies have shown that sales promos do play
a conscious role in the buying decision process.
For example, Uprinting promotions
can offer discounts on all its products to print material end users to
influence their purchasing habit.
Business Market Directed
This type of sales promotion
marketing is targeted at other business entities. It is a sales promo that may
propose a certain level of distributorship and other trade functions to
companies. Often formal and less creative than a Consumer Market Directed Sales
Promo, it works well in Business-to-business dealings. This type of sales promo
can also be limiting due to the marketer’s personal network.
For example, Uprinting promotions
business market directed campaign can tap into its suppliers and offer them the
opportunity to carry uprinting products for a share in the profits.
Government Market Directed
Due to the wide nature of marketing
communications target market, sales promos can span the identification of the
Government as part of our market. Dealings with government agencies and other
state related offices will require a separate marketing plan and a government
market directed communications campaign for your sales promotion will best suit
the project.
For example, Uprinting promotions
will direct its sales promo to government units to gain favorable branding and
image enhancing advantages. Uprinting can tap into the consumer market after
establishing its connections with the local governing body
-->Pick at Least 10 Sentences indicating present tense
1. To
stabilize sales
2. To
provide informasi
3. To
incrase demand
4. He
teaches English language in London of University
5. I
don’t want to close my eyes.
6. To
accentuate the value of the product
7. Today
we go to supermarket.
8. She
says hello to her children
9.
Do we must go to his house now?
He always eat
meatball everyday
Pick at least 10 Sentences indicating past tense
1.
She
went to supermarket with her family.
2.
I
wrote a message for my boyfriend two last ago.
3.
I didn’t buy a pencil yesterday.
4.
I
saw him last night.
5.
Did she sleep last night?
6.
He
did not teach me yesterday.
7.
Did
you meet him last night?
8.
She
did not sing in your bar last night.
9.
This
is to increase the sales of a given product
